Smarter Marketing using NFC Technology
Are you listening to your customers or will you continue to interrupt them and annoy them with your marketing blurb?
“Hi, will you speak to me now, I’m ready to listen. Tell me about your brand and what you can offer me. Tell me some engaging facts about your product offering, what’s your back story, your heritage? Show me where and how I can effortlessly purchase your product. Can you deliver, can I trust you? Give me a deal, reward my loyalty, treat me impeccably and I’ll do business with you”.
• Will this be the consumer of the future connecting with you?
• Is your website coded for mobile devices?
• Do you have a mobile application?
• Will your brand or organisation use wireless Near Field Communication technology and NFC Smart Posters in your marketing mix?
• Will you install NFC contactless payment terminals in your store?
Savvy brands and Marketing companies will use Near Field Communication and Smart Poster Technology to connect brands with consumers and delivery information on demand. Using less intrusive ‘Pull’ rather than ‘Push’ strategies the consumer will request marketing messages when and where they wish to receive them.
Do you really think that blasting customers with bland marketing messages still works?
Permission marketing was a term coined by marketing ‘guru’ Seth Godin in his 1999 book Permission Marketing: Turning strangers in Friends and Friends into Customers. In his book Godin argued that the best way to engage your targets is to encourage dialogue and get their permission to market to them. The Internet has made it possible to know more about your intended targets and the use of Near Field Communication Technologies and Smart Phone applications will deliver greater insights into customer behavioural patterns than ever before. The data collected by Smart Marketing companies will allow for more intelligent targeted marketing.
This is Proximity Permission Marketing and the consumers will opt in only where and when they wish to communicate with brands.
The author of this article Paul Lakeman is a director of Near Field Communication (Jersey) Ltd
Near Field Communication (Jersey)Ltd-Office 9130 Freight Building-Jersey Airport-St Peter-Jersey JE3 7BY
07797 897 614