Advances in technology are abundant in many fields and market sectors, however none more so than in telephony-based products and services. QR codes or quick response codes are testimony to this fact. A QR code is an innovative code which is utilised by a wide variety of industry sectors to provide the consumer with a simple yet effective means of accessing information by virtue of dedicated QR barcode readers and camera telephones. At the forefront of this innovative form of near field communication is the online resource www.smart-poster.co.uk.
QR codes are a revolutionary form of communication, which to the naked eye are unreadable, however to an appropriately configured handset, provides the retailer and consumer alike, with the opportunity to provide and access a wealth of informative content. A QR code consists of an array of black or coloured modules, all of which are contained within a square pattern that is generally supplied on a white background. These Quick response codes are a form of coded information, which can include an array of useful details such as text, website addresses in addition to special offers and other forms of data. They are being increasingly utilised by a number of market sectors including retailers, events organisers and marketing organisations, as they offer a quick and effective means of imparting information to the consumer.
The website, www.smart-poster.co.uk details the variety of mobile marketing services available from Near Field Communication (Jersey) Ltd, who have become a market leading provider of near Field communication tags. Their array of mobile marketing solutions will soon include an innovative smart poster solution which will include and incorporate 2d QR codes, NFC tags and shortened URLs. This will provide the marketing fraternity with a unique and unrivalled opportunity to market their products and services by connecting with consumers by virtue of a simple point and scan of a Quick response code, which can be incorporated into a number of mediums such as print and packaging, monitors and television screens. In addition the company are able to provide the comprehensive array of tools and technology required to facilitate the implementation of the relevant marketing, as well as measure and monitor responses, to ensure the relevant marketing objectives are being met.
For further information on the range of mobile marketing solutions available visit http://www.smart-poster.co.uk