Smart Posters with QR Codes and NFC Tags
The ever-increasing popularity of mobile phones and the rapidly evolving technological capabilities of smartphone handsets has increased business interest in targeting advertising at the mobile platform. SMS messaging and Bluetooth broadcast marketing have both been used to limited effect based on the available technology, but as new capabilities have been created new, more personalised alternatives are being rolled out.
Gaining in popularity at the moment is the use of QR Codes; 2-dimensional barcodes that generally appear as a monochrome printed square with a scatter of tiny dots inside. When photographed with a camera phone, the customer is automatically forwarded to the advertiser’s website where they contain obtain additional information about the advertised product or retailer. QR Codes work on the principle of permission marketing – the consumer has to first choose to access the additional advertising message by photographing the code. As virtually every modern mobile phone comes equipped with a camera and a web browser, QR Codes can be used
QR Codes for Smart Posters
QR Codes are however distinctly limited in the amount of data that can be contained within the actual printed square. Realising this, marketers have begun investigating the potential benefits of using Near Field Communication technology called “smart tags”. NFC Smart tags use a small wireless chip, which when “tapped” with a suitable smartphone wirelessly transmits data to the user’s screen. This data can take the form of video, audio or text and contains significantly more information than that available using QR codes. Also of major benefit to marketers is the fact that smart tags can be used time and time again, the data contained in them can be changed quickly and easily.
Uptake of NFC smart tags and phones remains relatively limited at the moment, which presents marketers with a dilemma as to which is the correct medium to invest in. QR Codes are very limited in scope, but widely supported. NFC smart tags are highly versatile, but user uptake is presently low.
Fortunately there is a solution to this dilemma. Typtags combine both NFC smart tags and QR Codes into a single unit, allowing marketers to use both advertising formats simultaneously. Using QR codes, Typtags provide backwards compatibility with older smartphone handsets. When combined with NFC smart tags, marketers can also offer an “enhanced” service to their early adopters. The combination of technologies ensures that the advertising message reaches the widest possible audience.
In addition to the mobile marketing benefits, Typtags provide a new and novel way for customers to interact with brands. Businesses can also use Typtags to carry out additional business functions such as customer loyalty programs, stock management and general data gathering. Typtags can be as large or as small, obvious or as unobtrusive as the customer requires, adding to the attraction of the platform.
The flexibility of the Typtag system means that they can be used in a large number of scenarios, generally only limited by imagination.
For more information on NFC Tags, QR Codes and the innovation typtag system contact Paul Lakeman 07797 897 614