Tag Archive for QR Code Marketing

QR-Reactor : QR Code Marketing Platform

October 11, 2011 Business & Finance, Misc

An advertising campaign is only as good as the sales it generates. However, given the right data, a campaign can be adjusted mid-course to increase effectiveness. QR Code Marketing Campaigns are no different.

The QR-Reactor Platform has been created to provide all of the analytical data required to transform a mediocre QR Code Marketing campaign from moderately effective, to a raging success. QR-Reactor is a unique platform providing QR Code Analytics in a simple, yet incredible powerful dashboard, allowing businesses of any size to enter the mobile marketing arena, and to make a success of it too.

The QR-Reactor Dashboard

Integral to the QR-Reactor system is the Analytics dashboard which gives an immediate overview of QR Code Marketing Campaigns which have been configured for monitoring. At a glance marketers can see which campaigns are active (or inactive) and some general statistics regarding scan rates, time spent on the associated website and the bounce rate.

By selecting one of the displayed campaigns, marketers can access a granular view of the QR Code Anlaytics data in the form of a number of attractive and informative graphics. Data refreshes automatically giving a real-time view of campaign progress and access rates. Using the metrics provided, fine tuning and adjustments  to the campaign can be made within minutes, rather than having to rely on an external provider who can usually only supply such information on a daily or weekly basis.

The QR-Reactor Dashboard produces graphical data including:

  • A 24 hour overview of the campaign with hour-by-hour scan statistics
  • Data breakdowns based on a date range of your choice, helping to identify the success rates of QR Code distribution efforts
  • A real time view of actual QR Code scans against the campaign goals
  • An instant count of unique QR Code users
  • An accurate indication of the ‘stickiness’ of your website based on the time spent on the landing pages
  • The total number of pages viewed by visitors to your website
  • Details of other, non-QR Code traffic accessing your website
  • The number and names of pages accessed by each visitor to your website, helping you understand what does and doesn’t work for your visitors
  • The QR Code decoder or mobile handset used to access the website, allowing for further website refinements based on mobile screen resolution.
  • Geo location of the user, helping to track the success of localised QR Code deployments both at national and local levels.
  • Successful scans of QR Codes on different types of media (flyers, posters, letters etc) to help ascertain which distribution methods are most effective
  • Demographic data for users including gender and age, in addition to “shares” of your campaign on social networks such as Facebook, confirming whether your target Mobile Marketing efforts are reaching the correct users.

Dashboard updates can also be configured to be sent to your personal or company Facebook and Twitter accounts as required.

Mobile Marketing Reports on a Mobile

Occasionally it is necessary to access or demonstrate marketing campaign statistics whilst on the move. Fortunately the QR-Reactor platform comes with a special mobile website which allows retrieval of the data using a smartphone whenever and wherever required.

QR Code Media Reports

A QR Code can be used many times across a variety of media to ensure the greatest possible coverage and user uptake. The QR-Reactor platform captures not only the actual scan counts, but also the details of the specific media which was scanned. If you have a campaign distributing campaigns on flyers, posters and letters, QR-Reactor will tell you exactly which media was scanned.

Using this information is becomes easier to decide which media to target in future for maximum success. Conversely it is also possible to identify which medium is least successful and omit it from future Mobile Marketing campaigns.

QR Code Location

Your QR Code Marketing Campaign may be spread across a number of particular locations for maximum population coverage and QR-Reactor will be able to show you where your QR Codes are being accessed. If carrying out a mailshot or leaflet drop of materials which include QR Codes, marketers are able to accurately measure the successful uptake rates using the associated tools on the QR-Reactor website.

Marketers are able to identify successful geographic locations and target them again with future campaigns. Equally less responsive locations can be easily avoided during future QR Code campaigns.

Mobile Phones Used

QR Code Analytics also show which smartphone handsets are used by your clients, providing invaluable information which can then be used to make important design tweaks to your mobile website for optimal user experience. If the QR-Reactor platform reveals an unusually high level of usage by owners of a particular smartphone handset, the company website can be adjusted to meet their exact needs.

Marketers can also draw a number of inferences as to their clients’ technical abilities or earning levels based on the mobile handsets they use.

QR Decoders Used

In addition to the physical smartphones used by your clients, invaluable data regarding the QR decoder software they use can also be recorded by QR-Reactor. The user’s experience of your mobile website varies greatly depending on the QR Decoder they use, so by using the QR Code Analytics provided, you can recommend to users which are the best decoder apps for them.

Content Overview

For every visitor to your mobile website, QR-Reactor records the details of every web pages they access. Marketers can then use this information to identify pages which are of more or less interest to their users, and adjust site settings accordingly. By observing what is popular, site designers can apply what they learn to make their website more “sticky” for users.

Traffic Overview

QR-Reactor tracks not only QR-related website visitors, but also traffic from other sources including search engines, mobile ad networks, marketing emails and even SMS text messages.  The traffic is further subdivided so that incoming traffic sources, such as social media, can be analysed by site such as Twitter, Facebook, Google+ etc. This granular analytical data assists marketers in identifying where their most successful marketing efforts have been located and helps them repeat the success time and time again.

QR-Reactor even allows marketing campaign managers to set traffic goals which the actual traffic data is automatically compared to. Using goals and actual statistics, marketers can quickly demonstrate the overall success of their efforts.

Unique QR Code Scans

Unique scans allow marketers to accurately ascertain how many different people have scanned their QR codes and accessed the mobile website. QR-Reactor also accurately records the conversion rates of each campaign by comparing individual scans against the sales made.

Using the other QR Code Analytics available via QR-Reactor, marketing managers have the ability to carefully analyse success rates and improve the conversion rates based on their observations.

Mobile Marketing Website Page Views

The number of page views give marketers a good idea of how interesting and relevant their website is to visitors by allowing them to see exactly how many pages were viewed during a given period. If the page views count is low, marketers know they need to make a significant effort to improve.

Equally, pages which attract significant attention from users can be further analysed, and the lessons learned applied to less popular or viewed pages.

Historical data is also available for previous Mobile Marketing Campaigns, allowing marketers to accurately compare the page view rates, and learn from successes and failures of the past.

Time on Mobile Marketing Website

In the same way a high page view rate helps to identify popular content, the actual time spent on the site is another good indicator of how relevant it is to customers. The information can be compared against previous QR Marketing Campaigns, or drilled into to provide information as to which entry method (social media, QR Code, SMS etc) is the most successful and results in the longest time spent on the site.

Mobile Website Bounce Rate

Bounce rates are invaluable to marketers as they show details of users who only access one page of your mobile site before leaving. Each ‘bounced’ visitor tends to equate to no sales conversion, so marketers need to reduce the number of bounces as far as possible.

Bounce analytics are again drillable, allowing for an in depth view of where the bounced users came from. This data can be combined with that gathered from previous campaigns to help reduce bounces and make the website more interesting for users. More interested users, means a higher conversion rate.

QR Code Marketing Goals

Without setting some goals, it is impossible to ascertain just how successful a Mobile Marketing campaign has been. QR-Reactor allows marketers to set goals based on user behavior and then analyse how close or far from those targets they are.

An example goal would be to track user progress through a site, from viewing a product to actually purchasing it. If the user purchases a product, a goal has been met. QR-Reactor allows for recording of goal completion and comparison against a target.

QR-Reactor also allows marketers to see which entry points (SMS, social media, search engines etc) are of greatest value and direct their future efforts accordingly. Goals can be set against time scales to help focus marketing efforts and help assist in meeting sales targets.

QR Code Scans

QR-Reactor clearly displays scan information in an up-to-the-minute dashboard widget. This information can then be compared to previous campaigns to give an accurate path for future Mobile Marketing efforts. The QR Code Analytics data is completely customisable, allowing marketers to get an in depth view of every single aspect of the customer’s scanning experience. A selection of intuitive graphs give marketers an easy-to-use tool which will maximise the return on their advertising investment, and to help make future campaigns ever more successful.

QR Code Generator

QR Code generators are not new, but the ability to customise them easily is rare. The QR-Reactor Platform has literally every creation tool you will need to create a Mobile Marketing campaign from scratch. The QR-Reactor tools include:

  • QR Code generator
  • Code generation for website links, address cards, calendar appointments, SMS template messages and even WiFi network passwords among others.
  • QR Code customisation. Change the code colour to match your corporate colour scheme, or add logos to tie them in with company branding.
  • QR Code file output in a number of different graphics formats.
  • The ability to create QR Codes and marketing campaigns in bulk by uploading a CSV file.
  • All the tools necessary to tie the newly created QR Codes into the other QR-Reactor mobile analytics tools.

The QR-Reactor platform makes QR Code creation simple and easy to deploy using an intuitive interface to guide marketers through all the steps needed to create an attractive and effective barcode. The new code is downloadable in a variety of graphics formats for easy deployment in both on and offline media.

The QR-Reactor platform contains all the tools needed to transform a mobile marketing campaign, from a great idea, to a great success.

For more information on this innovative marketing Platform Please contact Paul Ransom 01932 213101

Comments Off , , , , , ,

How to alienate customers, and drive your profits down with QR Codes

October 10, 2011 Business & Finance, Misc

Today’s retailers are faced with mounting challenges. Increased competition from on-line and Bricks and mortar stores are eroding their profits so they need to find new ways of connecting with consumers and building relationships. Constant downturns in the economy coupled with increasing financial pressure means that retailers must go the extra mile to attract and retain customers.

The customer experience aligned with insight-driven analytics is a reliable tried and trusted method. Consumer behaviour is far less predictable than it was a decade ago. Companies competing for customers need to be aware that the marketplace is diverse and unpredictable making the customer experience and informed analytics more important than ever.

Great customer experiences are a source of long term competitive advantage created by consistently exceeding customers’ expectations and help in revenue generating and cost reduction.

Many of today’s retailers are stuck in the past when familiarity with customers was the norm and many stores knew each customer by name. In the very near future savvy retailers in all industries will embrace new technologies like QR Codes and Near Field Communication to connect with, engage, analyse consumer behaviour and cement long-term loyalty. The combination of mobile access and analytic tools will allow retailers to become far more customer-centric and build experiences around their products and services. To successfully compete against the giants of retail who may be offering goods at significantly discounted prices smaller retailers must search out non-price-based reasons, like the customer experience to survive. To achieve sustainability smaller retailers should be focusing on new marketing strategies like QR Codes and NFC Smart Posters. Whilst many retailers are already implementing loyalty programs and collecting data there is a lack of understanding of exactly what the data implies and how it to use it.

There’s no such thing as a Free dinner!

We contact our customers on a daily basis and often ask them if they are interested in our QR Code platform, QR-Reactor and the responses we often receive are often quite astonishing. Because it is easy to go on-line and generate a free QR Code that’s exactly what many retailer do and think by adding a QR Code to their printed materials it is going to increase sales. Wrong, this is an erroneous strategy that could do more damage than good. Many of these QR Codes lead to the retailer’s home pages that are badly optimised for mobile devices and offer no value whatsoever to either the consumer or the business that’s using them. These naive retailers should be looking at ways of delivering an enhanced customer experience with their QR Code connection. These retailers are asking their prospects to do something they are not familiar with and in return they should offer something of value.

Many businesses are totally unaware of how QR Codes can be used to connect and engage and how sophisticated management platforms can deliver on demand analytics that provide data to improve their marketing.

The QR-Reactor Marketing Platform will supply you with

  • QR Code scan reports in realtime.
  • The number of QR Codes scanned during any time period.
  • Total goals for the period specified.
  • Total number of unique QR Code scans for a specified period.
  • The bounce rate on your landing pages.
  • The total time spent on the landing pages.
  • Total pageviews for the period.
  • Other types of traffic coming to the site.
  • Pages visited by the user.
  • QR Code readers used.
  • What mobile devices used to scan the QR Codes
  • The specific location of the user.
  • Responses from different print media types.
  • QR Code data and the media used.
  • Whether the QR Code is being shared on social networks

If you want to know how QR Codes can really BENEFIT YOUR BUSINESS then contact Paul Ransom @Print Reaction Ltd 01932 213101

Comments Off , , , , ,

TypTags – Tapping Phones For a Purpose

July 16, 2011 Business & Finance, Technology


Smart Posters with QR Codes and NFC Tags

The ever-increasing popularity of mobile phones and the rapidly evolving technological capabilities of smartphone handsets has increased business interest in targeting advertising at the mobile platform. SMS messaging and Bluetooth broadcast marketing have both been used to limited effect based on the available technology, but as new capabilities have been created new, more personalised alternatives are being rolled out.

Gaining in popularity at the moment is the use of QR Codes; 2-dimensional barcodes that generally appear as a monochrome printed square with a scatter of tiny dots inside. When photographed with a camera phone, the customer is automatically forwarded to the advertiser’s website where they contain obtain additional information about the advertised product or retailer. QR Codes work on the principle of permission marketing – the consumer has to first choose to access the additional advertising message by photographing the code. As virtually every modern mobile phone comes equipped with a camera and a web browser, QR Codes can be used

QR Codes  for Smart Posters

QR Codes are however distinctly limited in the amount of data that can be contained within the actual printed square. Realising this, marketers have begun investigating the potential benefits of using Near Field Communication technology called “smart tags”. NFC Smart tags use a small wireless chip, which when “tapped” with a suitable smartphone wirelessly transmits data to the user’s screen. This data can take the form of video, audio or text and contains significantly more information than that available using QR codes. Also of major benefit to marketers is the fact that smart tags can be used time and time again, the data contained in them can be changed quickly and easily.

Uptake of NFC smart tags and phones remains relatively limited at the moment, which presents marketers with a dilemma as to which is the correct medium to invest in. QR Codes are very limited in scope, but widely supported. NFC smart tags are highly versatile, but user uptake is presently low.

Fortunately there is a solution to this dilemma. Typtags combine both NFC smart tags and QR Codes into a single unit, allowing marketers to use both advertising formats simultaneously. Using QR codes, Typtags provide backwards compatibility with older smartphone handsets. When combined with NFC smart tags, marketers can also offer an “enhanced” service to their early adopters. The combination of technologies ensures that the advertising message reaches the widest possible audience.

In addition to the mobile marketing benefits, Typtags provide a new and novel way for customers to interact with brands. Businesses can also use Typtags to carry out additional business functions such as customer loyalty programs, stock management and general data gathering. Typtags can be as large or as small, obvious or as unobtrusive as the customer requires, adding to the attraction of the platform.

The flexibility of the Typtag system means that they can be used in a large number of scenarios, generally only limited by imagination.

For more information on NFC Tags, QR Codes and the innovation typtag system contact Paul Lakeman 07797 897 614

Comments Off , , , , , ,