An advertising campaign is only as good as the sales it generates. However, given the right data, a campaign can be adjusted mid-course to increase effectiveness. QR Code Marketing Campaigns are no different.
The QR-Reactor Platform has been created to provide all of the analytical data required to transform a mediocre QR Code Marketing campaign from moderately effective, to a raging success. QR-Reactor is a unique platform providing QR Code Analytics in a simple, yet incredible powerful dashboard, allowing businesses of any size to enter the mobile marketing arena, and to make a success of it too.
The QR-Reactor Dashboard
Integral to the QR-Reactor system is the Analytics dashboard which gives an immediate overview of QR Code Marketing Campaigns which have been configured for monitoring. At a glance marketers can see which campaigns are active (or inactive) and some general statistics regarding scan rates, time spent on the associated website and the bounce rate.
By selecting one of the displayed campaigns, marketers can access a granular view of the QR Code Anlaytics data in the form of a number of attractive and informative graphics. Data refreshes automatically giving a real-time view of campaign progress and access rates. Using the metrics provided, fine tuning and adjustments to the campaign can be made within minutes, rather than having to rely on an external provider who can usually only supply such information on a daily or weekly basis.
The QR-Reactor Dashboard produces graphical data including:
- A 24 hour overview of the campaign with hour-by-hour scan statistics
- Data breakdowns based on a date range of your choice, helping to identify the success rates of QR Code distribution efforts
- A real time view of actual QR Code scans against the campaign goals
- An instant count of unique QR Code users
- An accurate indication of the ‘stickiness’ of your website based on the time spent on the landing pages
- The total number of pages viewed by visitors to your website
- Details of other, non-QR Code traffic accessing your website
- The number and names of pages accessed by each visitor to your website, helping you understand what does and doesn’t work for your visitors
- The QR Code decoder or mobile handset used to access the website, allowing for further website refinements based on mobile screen resolution.
- Geo location of the user, helping to track the success of localised QR Code deployments both at national and local levels.
- Successful scans of QR Codes on different types of media (flyers, posters, letters etc) to help ascertain which distribution methods are most effective
- Demographic data for users including gender and age, in addition to “shares” of your campaign on social networks such as Facebook, confirming whether your target Mobile Marketing efforts are reaching the correct users.
Dashboard updates can also be configured to be sent to your personal or company Facebook and Twitter accounts as required.
Mobile Marketing Reports on a Mobile
Occasionally it is necessary to access or demonstrate marketing campaign statistics whilst on the move. Fortunately the QR-Reactor platform comes with a special mobile website which allows retrieval of the data using a smartphone whenever and wherever required.
QR Code Media Reports
A QR Code can be used many times across a variety of media to ensure the greatest possible coverage and user uptake. The QR-Reactor platform captures not only the actual scan counts, but also the details of the specific media which was scanned. If you have a campaign distributing campaigns on flyers, posters and letters, QR-Reactor will tell you exactly which media was scanned.
Using this information is becomes easier to decide which media to target in future for maximum success. Conversely it is also possible to identify which medium is least successful and omit it from future Mobile Marketing campaigns.
QR Code Location
Your QR Code Marketing Campaign may be spread across a number of particular locations for maximum population coverage and QR-Reactor will be able to show you where your QR Codes are being accessed. If carrying out a mailshot or leaflet drop of materials which include QR Codes, marketers are able to accurately measure the successful uptake rates using the associated tools on the QR-Reactor website.
Marketers are able to identify successful geographic locations and target them again with future campaigns. Equally less responsive locations can be easily avoided during future QR Code campaigns.
Mobile Phones Used
QR Code Analytics also show which smartphone handsets are used by your clients, providing invaluable information which can then be used to make important design tweaks to your mobile website for optimal user experience. If the QR-Reactor platform reveals an unusually high level of usage by owners of a particular smartphone handset, the company website can be adjusted to meet their exact needs.
Marketers can also draw a number of inferences as to their clients’ technical abilities or earning levels based on the mobile handsets they use.
QR Decoders Used
In addition to the physical smartphones used by your clients, invaluable data regarding the QR decoder software they use can also be recorded by QR-Reactor. The user’s experience of your mobile website varies greatly depending on the QR Decoder they use, so by using the QR Code Analytics provided, you can recommend to users which are the best decoder apps for them.
For every visitor to your mobile website, QR-Reactor records the details of every web pages they access. Marketers can then use this information to identify pages which are of more or less interest to their users, and adjust site settings accordingly. By observing what is popular, site designers can apply what they learn to make their website more “sticky” for users.
QR-Reactor tracks not only QR-related website visitors, but also traffic from other sources including search engines, mobile ad networks, marketing emails and even SMS text messages. The traffic is further subdivided so that incoming traffic sources, such as social media, can be analysed by site such as Twitter, Facebook, Google+ etc. This granular analytical data assists marketers in identifying where their most successful marketing efforts have been located and helps them repeat the success time and time again.
QR-Reactor even allows marketing campaign managers to set traffic goals which the actual traffic data is automatically compared to. Using goals and actual statistics, marketers can quickly demonstrate the overall success of their efforts.
Unique QR Code Scans
Unique scans allow marketers to accurately ascertain how many different people have scanned their QR codes and accessed the mobile website. QR-Reactor also accurately records the conversion rates of each campaign by comparing individual scans against the sales made.
Using the other QR Code Analytics available via QR-Reactor, marketing managers have the ability to carefully analyse success rates and improve the conversion rates based on their observations.
Mobile Marketing Website Page Views
The number of page views give marketers a good idea of how interesting and relevant their website is to visitors by allowing them to see exactly how many pages were viewed during a given period. If the page views count is low, marketers know they need to make a significant effort to improve.
Equally, pages which attract significant attention from users can be further analysed, and the lessons learned applied to less popular or viewed pages.
Historical data is also available for previous Mobile Marketing Campaigns, allowing marketers to accurately compare the page view rates, and learn from successes and failures of the past.
Time on Mobile Marketing Website
In the same way a high page view rate helps to identify popular content, the actual time spent on the site is another good indicator of how relevant it is to customers. The information can be compared against previous QR Marketing Campaigns, or drilled into to provide information as to which entry method (social media, QR Code, SMS etc) is the most successful and results in the longest time spent on the site.
Mobile Website Bounce Rate
Bounce rates are invaluable to marketers as they show details of users who only access one page of your mobile site before leaving. Each ‘bounced’ visitor tends to equate to no sales conversion, so marketers need to reduce the number of bounces as far as possible.
Bounce analytics are again drillable, allowing for an in depth view of where the bounced users came from. This data can be combined with that gathered from previous campaigns to help reduce bounces and make the website more interesting for users. More interested users, means a higher conversion rate.
QR Code Marketing Goals
Without setting some goals, it is impossible to ascertain just how successful a Mobile Marketing campaign has been. QR-Reactor allows marketers to set goals based on user behavior and then analyse how close or far from those targets they are.
An example goal would be to track user progress through a site, from viewing a product to actually purchasing it. If the user purchases a product, a goal has been met. QR-Reactor allows for recording of goal completion and comparison against a target.
QR-Reactor also allows marketers to see which entry points (SMS, social media, search engines etc) are of greatest value and direct their future efforts accordingly. Goals can be set against time scales to help focus marketing efforts and help assist in meeting sales targets.
QR Code Scans
QR-Reactor clearly displays scan information in an up-to-the-minute dashboard widget. This information can then be compared to previous campaigns to give an accurate path for future Mobile Marketing efforts. The QR Code Analytics data is completely customisable, allowing marketers to get an in depth view of every single aspect of the customer’s scanning experience. A selection of intuitive graphs give marketers an easy-to-use tool which will maximise the return on their advertising investment, and to help make future campaigns ever more successful.
QR Code Generator
QR Code generators are not new, but the ability to customise them easily is rare. The QR-Reactor Platform has literally every creation tool you will need to create a Mobile Marketing campaign from scratch. The QR-Reactor tools include:
- QR Code generator
- Code generation for website links, address cards, calendar appointments, SMS template messages and even WiFi network passwords among others.
- QR Code customisation. Change the code colour to match your corporate colour scheme, or add logos to tie them in with company branding.
- QR Code file output in a number of different graphics formats.
- The ability to create QR Codes and marketing campaigns in bulk by uploading a CSV file.
- All the tools necessary to tie the newly created QR Codes into the other QR-Reactor mobile analytics tools.
The QR-Reactor platform makes QR Code creation simple and easy to deploy using an intuitive interface to guide marketers through all the steps needed to create an attractive and effective barcode. The new code is downloadable in a variety of graphics formats for easy deployment in both on and offline media.
The QR-Reactor platform contains all the tools needed to transform a mobile marketing campaign, from a great idea, to a great success.
For more information on this innovative marketing Platform Please contact Paul Ransom 01932 213101