Smart Poster Marketing
Marketing may have evolved through the decades along with changing technology, but its focus remains constant, that of attracting and building a loyal customer base. Today, almost every business, regardless of its size, supplements its offline marketing tactics with internet marketing strategies. Customers have redefined the way businesses market their products and services and practically dictate the course of the business-client interaction. It is no longer a question of the number of people who received the marketing message when it comes to measuring results; instead, marketing has become customer-driven. Customers can control when, how and from whom they receive their marketing messages, thanks to opt-in or permission marketing.
Enter, Intelligent Smart Poster Marketing
Smart Posters are poised to revolutionize the way businesses and brands connect with their consumers. Smart Posters contain embedded information chips, which, when close to a mobile phone, deliver a link or other information to the prospective customer’s smart phone. These Smart Posters can be in any shape or format and their effectiveness is determined by the embedded chip which carries the electronic marketing message.
Since customers are more receptive to customized marketing messages than being bombarded by a generic barrage of promotional content, Smart Posters can open up a completely novel way of business-customer interaction.
The technology behind Smart Posters
Smart Posters use NFC or Near Field Communication Technology which is a high-frequency wireless communication application used to exchange digital data between devices. With more than a billion hand held devices sold every year, it is only natural for marketers to devise strategies to leverage mobile marketing and reach their potential customers via their cell phones. This is appropriate as an NFC chip enabled smart phone gives consumers the convenience of paying directly from their smart phone. Brands can also engage with their customers via NFC Tags embedded in the Smart Posters, enabling the marketing message to be directly uploaded to the customer’s smart phone after they opt in.
Customer is King and Smart Posters will treat them like royalty
Businesses are quickly finding ways to implement NFC Smart Posters to extend their marketing messages to their market. They realize that their lead generation efforts go well beyond identifying and gaining customers. They are aware that they must also convert their customers into marketing evangelists who will share the sales or marketing message with their own network. With the emergence of social media channels, viral marketing and word of mouth marketing have taken on a new meaning as just about anyone can share their opinions with their network on the go via their mobile phones. Businesses must tap into this network and influence the conversations that are taking place online. NFC Smart Posters enable businesses to do exactly that by equipping them with a tool that contains everything the customer needs to spread the marketing message and reach a massive referral target audience that is practically qualified. Through this, the relevant information can be broadcast an infinite number of times by the business’s customers to their network.
Smart Posters enable pull marketing
In tough economic times and amid tougher competition, businesses cannot afford to cast a net and hope they will acquire customers. Rather than use Push marketing that involved cold calling and mass advertising often perceived as spamming, the trend is towards “Pull marketing” where the business tries to be visible in places where people expect to find it. This involves the use of social media, SEO and blogging. NFC Smart Posters are a novel way to reach a customer who is more or less immune to mass marketing tactics. It provides a focused method of reaching the target market.
Smart Poster Marketing – customizable and effective relationship building
As NFC Smart Posters are customizable, businesses can use them to deliver highly effective messages to a receptive audience that will respond to its call to action. Businesses must identify a set of influencers who can effectively pass on the message to a larger audience with a snowball effect. The best part is that Smart Posters are quite easy to implement and are cost-effective, enabling repeated customization. Creating a buzz around the Smart Poster will probably be the biggest initial challenge for businesses that plan to implement it, along with a system in place to monitor and track the success and ROI of the Smart Poster Campaign.
Smart Poster Marketing introduces a new channel of interaction and present the brand with a great relationship building tool for the business, building trust and credibility in the process. Smart Posters are also a valuable means of getting to know the customer better, which in turn, will help the business plan its marketing strategies and messages.
The author Paul lakeman is a director at Near Field Communication (Jersey) Ltd 07797 897 614